THE GREEN PINNACLE
Client: The Green Pinnacle Industry: Luxury Indoor Sports & Recreation Objective: Successfully launch New Zealand’s first registered indoor golf club, The Green Pinnacle, and position it as a premier destination for luxury indoor golf experiences. A Strategic Hole-in-One: Marketing the Launch of The Green Pinnacle When The Green Pinnacle envisioned its debut as New Zealand’s first indoor registered golf club, it sought a partner to translate its vision into a successful market entry. Social Growth took on the challenge of managing the complete marketing strategy for the business launch, from branding to PR to digital presence.
Developing the Launch Strategy
Over the 18-month partnership, we worked closely with The Green Pinnacle to create a comprehensive launch strategy. This long-term approach allowed us to refine the brand’s message, craft a clear value proposition, and plan a phased rollout to maximize awareness and anticipation.
Establishing the Brand
To ensure a strong market presence, we developed a cohesive brand identity. This included defining content pillars, creating brand guidelines, and crafting messaging that reflected the club’s luxury status and cutting-edge technology. The goal was to showcase The Green Pinnacle as a premium, innovative destination.
Managing Social Media
Social Growth managed The Green Pinnacle’s social media platforms, creating high-quality, engaging content that highlighted the club’s unique features, such as Track Man technology. By consistently producing and posting relevant content, we built excitement around the launch and connected with Auckland’s luxury and sports audiences.
Producing Professional Content
We produced professional videos and photography to bring The Green Pinnacle’s vision to life. This included:
Scriptwriting, filming, and post-production for promotional videos.
- Featuring PGA professional Ryan Fox, who tested the facilities and shared his feedback.
- Capturing high-end visuals of the club, which were used across social media, advertisements, and PR campaigns.
Public Relations and Events
To generate excitement and establish credibility, we executed a strategic PR and event plan. This included:
- Distributing press releases and securing media coverage in relevant outlets.
- Organizing high-profile events featuring figures like Ryan Fox.
- Planning key launch activities to maximize visibility and engagement.
Advertising and Operational Support
We developed a targeted advertising strategy that focused on reaching The Green Pinnacle’s ideal audience. Additionally, we implemented automated booking systems to simplify customer interactions and ensure the business was prepared for growth.
Results
Our efforts delivered significant results:
- Reached over 50,000 relevant users organically in Auckland.
- Established The Green Pinnacle as a luxury indoor golf destination.
- Implemented systems to streamline operations and support scalability.
Services Provided
- Launch Strategy
- Social Media Management
- Professional Video Production (scriptwriting, filming, post-production)
- Photography
- Branding (content pillars, brand guidelines)
- PR and Event Planning
- Advertising Strategy
- Operational Support
The Green Pinnacle’s launch was a success, thanks to careful planning and execution over 18 months. Today, it stands as a premier destination for luxury indoor golf in New Zealand.
